When shoppers are in a pinch, they look to their pantry. Which is why we created easy recipes for the perfect ‘no-plan dinner plan’ using whatever they have on hand.
360 Commerce campaign with OLV, recipe creation, photoshoot, and a TikTok + GoPuff shoppable livestream with Jet and Susur Lee from Iron Chef.
Creative Direction: Casey Lissau, Kristin Mahalak
Art Direction: Wendy Miranda, David Hovey
Copywriting: Jamie Brucken