To celebrate the launch of The Freestyle 2nd Gen from Samsung, we needed refreshed creative and site content. The goal was to get gamers and movie-watchers hyped by making each high-tech feature easy to understand.
That same philosophy—of making the complex conversational—extended to each Samsung placement we produced.
Creative Direction: Aaron Hopwood, Frankie Naujokas
Art Direction: Joel Neiman
Copywriting: Jamie Brucken